The Ad Matter — Insights — Schroder Davis Law Firm, PLC

Sephora Gets a [Privacy Policy] Makeover

The first public enforcement action for CCPA violations may cause Sephora to makeover its data collection policies. California’s Attorney General announced a settlement with Sephora, Inc. (Sephora), the giant cosmetics and beauty product retailer. According to the complaint, Sephora allegedly failed to provide its customers with adequate notice of the sale of their personal information, didn’t provide a “Do Not Sell” link, and didn’t provide the requisite two ways to opt out of the sale of the data or honor opt out requests. Further, they did not fix the issues within the thirty (30) day cure period under the CCPA.

Guest UserSeptember 6, 2022The Ad Matter

And the #Oscar goes to......

For us mere mortals, it’s mid-March. But for the Hollywood crowd, it’s Awards Season. The Academy of Motion Picture Arts and Sciences just announced updated rules on using its coveted #Oscars, which is great news for advertisers. Whether you’re doing real-time marketing during the actual awards show, pushing out social or digital content, or implementing any other marketing using #Oscars, context is going to be key to determining if your use is appropriate. Have legal take a look...

Guest UserMarch 22, 2022The Ad Matter

Accentuate the Positive... Eliminate the Negative (unless you're talking about consumer reviews)

You've got to accentuate the positive…..eliminate the negative. This doesn’t apply in the case of consumer reviews, however. The FTC case against Fashion Nova showcases the dangers (and expense) of not using consumer reviews in accordance with the FTC Act.