FTC Reinforces its Position that Compliance is Everyone’s Responsibility: In a recent FTC action, a PR agency, its CEO, a magazine publisher, and its owner, were found to have broken several FTC rules.
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Real Time Marketing (“RTM”) is when marketers react quickly to a moment such as an event, a national celebration, a big game – in an effort to add some relevance into a consumer conversation.
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A federal court in California just made it a little harder for your goods to be sold by unauthorized resellers on online marketplaces, giving brands the advantage when it comes to protecting brand quality and safety.
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The overarching theme this year at the Association of National Advertiser’s Annual Marketing Law Conference was Data.
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In October, the FTC launched a new tool to view aggregated consumer complaint data. Rather than being released annually, the FTC will now release this data on a quarterly basis.
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Affiliate Marketing is a great way to promote your goods and services and like all things advertising, transparency and truth are key to having a successful and lucrative Affiliate Marketing program.
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Plaintiff Organic Consumers’ Association alleged in its Washington D. C. state court claim, that Ben and Jerry’s (and its parent company Unilever) falsely advertised that the milk used in their ice cream came from happy cows raised in caring dairies.
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