There are lots of scary headlines lately but this one may be the scariest yet: Here Comes Generation Alpha. The name is what it implies – move over Millennials, Alphas are the new, well, alphas, when it comes to who is making household purchasing decisions.
Read MoreIf we were waiting to see what effects the General Data Protection Regulation, fondly known by now as the GDPR, would have on US based companies, we have clues. Another 56.8 million of them – the amount of the fine against Google for non-compliance with the consent requirements of the GDPR.
Read MoreWhile February is the shortest month (and for us Richmonders, the one with the strangest weather), it was not without an abundance of advertising law updates and headlines. In this post, I summarized my top Five for February.
Read MoreIn Part I of Alphabet Soup, I outlined the online advertising self-regulatory framework. In Part II, I focus on the Advertising Self-Regulatory Council (“ASRC”).
Read MoreEveryone is familiar with the Federal Trade Commission which is the main federal body regulating and enforcing advertising laws. But in addition to federal regs, the advertising industry has a robust and complex self- regulatory framework. This framework provides voluntary guidelines and best practices for all aspects of the advertising industry.
Read MoreBeware, parents – while smart toys may have lots of appeal, they may not be safe. Internet connected toys are often equipped with cameras, sensors, tracking capability, and more.
Read MoreFTC Reinforces its Position that Compliance is Everyone’s Responsibility: In a recent FTC action, a PR agency, its CEO, a magazine publisher, and its owner, were found to have broken several FTC rules.
Read MoreReal Time Marketing (“RTM”) is when marketers react quickly to a moment such as an event, a national celebration, a big game – in an effort to add some relevance into a consumer conversation.
Read MoreA federal court in California just made it a little harder for your goods to be sold by unauthorized resellers on online marketplaces, giving brands the advantage when it comes to protecting brand quality and safety.
Read MoreThe overarching theme this year at the Association of National Advertiser’s Annual Marketing Law Conference was Data.
Read MoreIn October, the FTC launched a new tool to view aggregated consumer complaint data. Rather than being released annually, the FTC will now release this data on a quarterly basis.
Read MoreAffiliate Marketing is a great way to promote your goods and services and like all things advertising, transparency and truth are key to having a successful and lucrative Affiliate Marketing program.
Read MorePlaintiff Organic Consumers’ Association alleged in its Washington D. C. state court claim, that Ben and Jerry’s (and its parent company Unilever) falsely advertised that the milk used in their ice cream came from happy cows raised in caring dairies.
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